Asian AID has new brand, new TV show
With office s in Australia, the United States and India, Asian AID has rolled out a new brand that reflects the charitable organization's broad work around the world.
"Asian AID—Give Hope TODAY" encompasses the support the organization gives "to children, families and communities in Nepal, Bangladesh, India and Sri Lanka."
Asian AID began 40 years ago in Australia, and has only been operating in the United States for the past five years on a much smaller scale. Jim Rennie of New Zealand was recently appointed as CEO to oversee growth of the Asian AID USA branch.
According to Rennie, the primary focus of Asian AID USA is sponsorship for 7,000 school children placed in Adventist schools in India and Nepal. The organization is also building an orphanage for 160 children in Bobbili, India, called Sunrise Home. On a broader scale, Asian AID provides development assistance and clean water to villages, uterine prolapse operations to Nepali women, and support for orphans, blind and deaf students, widows and lepers in each of the countries in which it operates.
To garner awareness of Asian AID and its various projects, Rennie commissioned filmmaker Terry Benedict to produce a television program for 3ABN called Hope in Motion. (Benedict produced The Conscientious Objector, a documentary on the life of Desmond Doss.) The first four programs aired three times weekly in May. The program airs Fridays, Sundays and Wednesdays, and each episode can be viewed on the Asian AID website the week after it airs on 3ABN. The 15-episode series covers Asian AID's efforts in India and Nepal, with five of the programs still in production.
"We're still a small organization in the United States," says Rennie. "The purpose of Hope in Motion is to reveal what we do, how we succeed, and what needs still remain."
Visit the Asian AID website.